About Us

Auto-Industrial Group: A Pioneer in the Automotive Sector

Founded in 1920, Auto-Industrial S.A. is a Portuguese company and one of the pioneers of the automotive industry in Portugal. Today, the Auto-Industrial Group is a leading business group with a strong presence across multiple sectors: Automotive Retail, Import and Distribution of Tractors and Agricultural Machinery, Marine and Industrial Engines and Equipment, and Electric Motorcycles.

Group Structure
AUTOMOTIVE SECTOR
+ A.Braz Heleno
+ Auto-Industrial
+ C.A.M. – Camiões, Automóveis e Motores
AGRICULTURAL SECTOR
+ Auto-Industrial - Divisão Agrícola
+ Tractores Ibéricos
MARITIME SECTOR
MICROMOBILITY SECTOR
+ i-lectric city
A Solid Group, a Proven Track Record, a Promising Future

The Auto-Industrial Group represents some of the world’s most prestigious automotive brands, including Abarth, Aiways, Alfa Romeo, Citroën, Dacia, Fiat, Fiat Professional, Ford, Fuso, Isuzu, Piaggio, Jeep, Mercedes-Benz, Mitsubishi, Opel, Renault, Smart, and Maxus.

We further strengthen our commitment to trust, quality, and diversity through the integration of used and certified pre-owned programs such as Auto Usados, Mercedes-Certified, renew, Spoticar, and Ford-Aprovado. These brands allow us to offer rigorously inspected, certified solutions that meet the real needs of our customers.

Our network of authorized repairers not only supports the brands distributed by the Group, but also provides specialized service for BMW Service, MINI Service, Peugeot, Chevrolet, Chrysler, Dodge, Lancia, and Autoglobal. This ensures every customer receives expert technical assistance with precision and reliability.

In the Marine and Industrial Division, we import and distribute new and used marine, industrial, agricultural, and light boat diesel engines. We have proudly represented Perkins in Portugal since 1939 and work with a wide range of leading brands such as YellowV, Beta Marine, Dipol, Honda, Honda Marine, Honwave, Isuzu, Kubota, Lilybaeum, MMSPRAY, Obe Fisher, Oceanvolt, Perkins, Red Shark Bikes, RoyPow, Retubing Ribs, Sirius, TEMO, Tohatsu, Tafe Power, Vanguard, Vetus, Villager, YAM, Yamaha, Ghisellini, and Terhi.

In Agriculture, we import and distribute tractors, harvesters, balers, seeders, and a wide range of farming equipment. Our portfolio includes leading international brands such as Bogballe, Fendt, iD-David, Joskin, Kubota, Kuhn, Kverneland, McHale, Stara, Lovol, Goldoni, Preet/Avenger, and TAFE.

This line of business began in the 1960s. Today, the Group exclusively imports six tractor brands and eight equipment brands from 11 different countries across multiple continents.


100 Years of History

On 20 December 2020, Auto-Industrial celebrated a historic milestone that few companies achieve: 100 years of uninterrupted business activity.

The Centenary Book pays tribute to the shareholders, managers, and employees who have contributed and continue to contribute to this remarkable journey. Our history is also brought to life through restored classics, such as the Bedford 1932 and Fendt 1954, proudly displayed at our facilities.


Looking Ahead

In 2022, the Auto-Industrial Group expanded into the import and distribution of electric vehicles, including bicycles, scooters, microcars, and cars. Today, we represent micromobility brands such as Silence, Eli Electric Vehicles, Desiknio, Lynx, Torrot, and WoW. In 2024, We became the official importer of Forthing in 2024 and of Changan in 2025.

A Solid Group, a Proven Track Record, a Promising Future.

Corporate Highlights Auto-Industrial S.A.(Holding)

Foundation

Coimbra, 20th December 1920

Legal Office

Av. Fernão Magalhães, Nº333
3000-173 Coimbra - Portugal

Central Office

Av. Fontes Pereira de Melo, 14 - 6ºA
1069-103 Lisboa - Portugal

Share Capital

20.000.000 Euros

VAT Nr

500 035 350

Commercial Registration Nr

500035350 Coimbra / Portugal

Consolidated Turnover/ Sales (2024)

293,6 Million Euros

Total number of Employees in the Group (2024)

650

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Arbitragem de conflitos de consumo

Conforme Lei nº 144/2015, o consumidor pode recorrer ao Centro de Arbitragem do Sector Automóvel, com sítio em www.arbitragemauto.pt e sede na Av. República,44 - 3º Esqº, 1050 194 Lisboa